B.C.Chechani is founder and director of the company. He
co-founded Smarty Software Pvt. Ltd with a vision to increase
the adoption of
software applications related to domain customer
relationship management, workplace
management and marketing automation in India.
He looks after
marketing and business development in addition to product vision and
strategy in the domain
of workplace management and professional services automation,
for which the we have taken taken initiates recenty.
He was associated with
Hazel Infotech Limited as an intrapreneur since 2004 and worked as CEO of the
company. He conceived a pool of dynamic software products for
Microsoft Office users, based on a unique concept of organizing
of documents at the stage of document creation itself. These
application provides root level organizing of documents through
a compelling mechanism by locking down Microsoft word and Excel
enables automated profiling of documents by adopting document taxonomy.
During his journey of
one and half decade in software business, he experienced
and accumulated valuable product discovery in workplace management space. At the
same time, he also realized that the adoption of application
in CRM and Workplace management is very poor in India,
hence he decided to work on the idea of identifying world class
applications in global market having Indian appeal and introduce
them in Indian market with excellent service support to
customers for speedy deployment of these applications.
He recently invested
more than one year in researching multiple global application software in CRM and
Workplace management space which not only have strong Indian
appeal but are cost efficient too. He also built offering around reputed open source
applications which he himself
deployed in their own organization during the last decade.
He is qualified
chartered accountant having more than two and half decades
experience. He diverted into software product space in 1998 from
his practice of chartered accountancy because of his immense
love with Information technology.