Smarty

Product

WhatsForm

WhatsApp-first customer engagement platform

A WhatsApp-led platform for customer engagement, shared team inbox, CRM, forms, document collection, reminders, automation, AI assistance, and communication workflows.

WhatsForm transforms WhatsApp from a personal messaging channel into a structured customer-engagement system for businesses and professional organisations. It converts conversations into structured business processes — from a single business WhatsApp number.

It brings customer communication, shared team inbox, lead and CRM management, forms, document collection, reminders, follow-ups, broadcasts, automation, AI assistance, and work triggers into one connected platform. Customers continue using the WhatsApp interface they already know, while the organisation gains complete context, ownership, tracking, collaboration, and control behind every conversation.

Instead of customers being dependent on individual employees and scattered chats, WhatsForm creates an organised, trackable, and automated engagement layer — making WhatsApp a reliable interface for sales, service, support, collections, onboarding, and ongoing client communication.

Capabilities

Everything behind one business WhatsApp number

Shared team inbox

A single business WhatsApp number managed by the whole team, with ownership, assignment, and complete customer context behind every conversation.

Leads & CRM journeys

Capture leads and requests via forms, run CRM journeys, and keep every enquiry moving through a defined process.

Forms & data capture

Structured forms inside WhatsApp for registrations, requests, onboarding, and data collection — no separate portal or app needed.

Document collection

Request, receive, and organise documents directly in the conversation, tied to the right customer and process.

Reminders & follow-ups

Automated reminders, scheduled actions, and follow-up discipline so nothing depends on individual memory.

Broadcasts & automation

Targeted broadcasts, automated responses, and workflow triggers that turn conversations into accountable next actions.

AI assistance

AI support for responding, classifying, and guiding conversations so teams handle more with better quality.

Payments & work triggers

Payment reminders, payment-link collection, and triggers that convert conversations into tracked work.

The outcome

The result is a measurable improvement in response quality, follow-up discipline, customer experience, and team productivity. WhatsForm ensures that every enquiry, document, request, approval, and next action moves through a defined process — rather than remaining dependent on individual phones, memory, or fragmented chats.

See WhatsForm in action

A short WhatsApp conversation is all it takes to get a walkthrough tailored to your business.